Let’s Build Your Legacy Brand.

Need a strategic thought partner and brand advisor to help you build or refresh your brand?

Hi, I’m Mery Vieira, an award-winning brand strategist and business consultant with over 15 years of experience helping mission-driven organizations and visionary entrepreneurs build brands with positive social impact. I combine branding best practices, business principles, and my understanding of human psychology to help you unlock your brand’s full potential. Book a consultation with me to discuss your goals and challenges and how we can work together to build your legacy brand.

  • Scaling Solopreneurs

  • Fueling The Creator Economy

  • Championing Innovators

  • Supporting Sustainable Businesses

  • Positioning Thought Leaders

  • Empowering Startups

“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to Contact Mery.”

— TAMARA THOMAS - OWNER & CHIEF CREATIVE OFFICER, J'EMERITE

/brand·

identity/

:the purpose, core values, personality, as well as visible elements that identify and distinguish the brand in consumers' minds

The Legacy Brand Program™

The Legacy Brand Program™ is my 12-week, 1-on-1, coaching system, custom-designed to meet you where you are in your brand growth journey. Step-by-step, we work together to build a strong foundation for your brand, including clarifying your business goals and your brand vision, understanding your brand positioning in the marketplace, crafting your brand message, and developing your brand strategy. I also provide ongoing support and brand stewardship after the completion of your program on a retainer basis.

  • A full assessment of your brand and initial conversation about your brand vision and goals.

  • We work together to discover, identify, and develop:

    Your Story
    Your Core Values
    Your Vision
    Your Mission
    Your Brand Archetype
    Your Visuals 
    Your Essence 

  • We work together to understand:

    Your Products and Services
    Your Target Audience
    Your Unique Value Proposition/Unique Differentiator
    Your Pricing Model
    Your Business Model/Brand Architecture

  • We work together to:

    Gain Brand Clarity and Consistency
    Establish Brand Tone of Voice
    Define Brand Pillars/Brand Mantra
    Create Key Words Bank
    Develop your Slogan, Elevator Pitch, Personal or Organization Statement
    Solidify What Your Brand Stands For
    Communicate your Brand Promise
    Develop Brand Messaging Strategy
    Develop a Content Strategy
    Develop a Social Media and Reputation Management Strategy

  • We put it all together to chart the course for your go-to-market brand strategy.

  • We work in partnership with your leadership team and human resources department to develop the best implementation process for facilitating your new internal brand adoption program.

    The result is a path forward that empowers cross-functional teams to align on the new brand vision and brand standards.

    Examples of ways in which this program has been facilitated include participation in company wide team-building workshops, staff training, employee retreats, leadership training programs, and employee brand ambassador programs.

    *Offered at an additional fee beyond The Legacy Brand Program.

  • Let me and my freelance team of event planning professionals help you deliver a brand launch event your audiences won’t forget. You will be treated to a full-service VIP event planning experience.

    *Offered at an additional fee beyond The Legacy Brand Program.

  • Ongoing support and consultations throughout your brand growth journey on a monthly retainer basis.

    *Offered as a separate fee beyond The Legacy Brand Program.

“Hi Mery, Working with you was one of the best decisions in starting my business. When we started, I just had a business idea and knew the service that I wanted to provide, but you helped me to get the clarity to develop a viable business strategy. Your expertise amazed me and your knowledge about everything from marketing, branding, human psychology, pricing, and customer behavior contributed to me creating a robust business and marketing plan. You helped me discover things that I would have never thought of such as my brand identity, what I wanted my clients to feel and experience, and what I want to represent and stand for as a business. After every call, I was blown away by the knowledge that you shared and felt so encouraged and empowered to move forward. I was confident that I had the tools to build the bricks for success. I also appreciate the support outside of the sessions and feedback on my implementation. I would recommend you to any business owner who wants to build a strategic business brand. Thanks for everything.”

— MAGDALA ADELEKE - FINANCIAL THERAPEACE

/brand·
equity/

:the worth or perceived market value of a brand

Stop stressing and Start Strategizing

Talk through your business ideas and brand vision with someone you can trust to give you straightforward advice, strategic direction, and a clear path to achieving success.

Gain clarity and confidence in your newly developed signature brand identity, voice, and message.

Tap into your target audience, their behaviors, and how to communicate with them effectively.

Develop and refine
your unique value and competitive advantage
in the marketplace.

Leverage research-backed business principles to help you determine your pricing model and business architecture.

Create a brand strategy that outlines actionable steps forward for achieving your brand goals.

Walk away with a brand guide that you can use to create future branded materials for all your marketing needs.

/brand·

elasticity/

: the degree to which a brand can branch out of its familiar offerings and introduce new products into the market without alienating its core customer base.

“I think your program is extremely beneficial and manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”

JOMAYRA TORRES - FOUNDER & EXECUTIVE DIRECTOR, JOYS IN TEACHING

Meet Mery

Your Strategic Thought Partner & Brand Advisor

Mery Vieira is a Telly Award-winning brand strategist and business consultant with over 15 years of experience helping entrepreneurs and organizations transition through critical stages in their brand development - including start-up, re-branding, and rapid growth stages. Immigrating to the US from Cape Verde, Mery grew up in New England and earned her Bachelor of Arts degree in English Literature, from Rhode Island College. Mery is passionate about empowering mission-driven organizations and visionary entrepreneurs to build socially impactful brands. She is an avid reader, lover of the outdoors, and champion of the arts.

Frequently Asked Questions

  • The Legacy Brand Program includes a Brand Strategy Deck and a fully executed Brand Guide, both of which will inform how you show up across your communications channels.

    If you need additional services such as a new logo, social media templates, presentation templates, stationary, and other related services - I proudly partner with a network of freelance creators and can help facilitate your project to develop the additional assets you need.

  • A website review and consultation is included in The Legacy Brand Program.

    If you need additional services such as website copy edits and website design edits, and other related services - I proudly partner with a network of freelance creators and can help facilitate your project to develop the additional assets you need.

  • A content review and consultation is included in The Legacy Brand Program.

    If you need additional services such as a written bio, an elevator pitch, content creation for social media, website, and other communication channels - I proudly partner with a network of freelance creators and can help facilitate your project to develop the additional assets you need.

  • No preparation is required. All materials will be provided.

  • Absolutely. The program can be conducted online via video conferencing or in-person at your desired location. Transportation to your desired location, plus accommodations are an additional fee.

Get the brand guidance you need.

My quarterly e-magazine is your guide to branding best practices, case studies to learn from iconic brands, and actionable tips for building your legacy brand.

Here's what to expect:

  • Curation of my favorite brands and why you should study them

  • Actionable advice on how to navigate your brand development journey, and how to transform your business from confusion to a clear path forward

  • Step-by-step breakdowns of branding techniques you can implement right away

  • Good vibes:) …relationships are important to me. I read every email and answer all questions in a timely manner.